Category Archives: Email Marketing

eTargetMedia Announces Predictions for Email Marketing Success in 2019

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eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced their 2019 annual predictions for email marketing success in the new year.  As we head in to the new year, most marketing budgets have refilled giving brand marketers a chance to refresh and re-strategize their email marketing campaigns.

eTargetMedia announces their annual predictions for email marketing success to inform marketers of the trends and developments that will take over the email marketing industry over the next 12 months as well as providing a review of upcoming email marketing trends. Among this year’s trends are  advancements in email marketing personalization, increased interactive content, the growth of mobile email sales and the increase of authentic email marketing brand experiences.

  • Email Personalization– Email personalization advancements will allow marketers to put targeted content in front of the right consumers at the right time. Consumers are expecting quality content now more than ever and personalization is the key to delivering engaging email content to consumers.
  • Mobile Email Sales – Over the last couple of years, data proved that consumers were cautious about purchasing items through mobile devices because of security concerns. That trend is changing with current data proving that consumers have embraced mobile e-commerce and are now placing orders (including bigger ticket items) on their smart phones and tablets. In 2019, it will be more common for consumers to purchase products on mobile devices so email marketers will need to adopt their email strategy and develop emails with detailed product content and mobile responsive transactional elements.
  • Increased Interactive Content– Interactive content is predicted to advance in 2019 giving subscribers an opportunity to engage and interact with emails more. Interactive content may include transactional emails with features like add to cart buttons, book hotels, take a poll, play a game, follow social media sites, watch videos and more. The interactive elements can help boost sales and build brand loyalty.
  • Authentic Email Marketing Brand Experiences– Email marketing will deliver more authentic brand experiences in 2019. Trust in social media is fading due to recent scandals including sketchy data and privacy practices. Consumers are also aware of how much social media influencers are getting paid as well as understanding how easy it is to post fake news on social media sites. This mistrust in social media will give email marketers the perfect opportunity to connect with consumers in a more authentic way and allow consumers to connect directly with the brand.

“In the new year, we are going to see more personalized content delivered through email marketing, including more interactive content as well as more authentic brand experiences,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Email marketing messages can deliberately be designed to react to customer behavior and deliver content that piques subscriber’s interests more.This innovation in technology will enable marketers to execute email marketing campaigns that perform better and more efficiently.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com

Email or Postal Mail? Integrate them Both to Maximize Results!

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Every smart marketer knows that email marketing is the top digital marketing channel, producing the highest median ROI at 122%, according to eMarketer. Email also has the highest customer acquisition and retention rates as well as the highest click through rates. Email is a strong revenue producer that can take your digital marketing strategy to the next level but what about direct mail?

Direct Mail Remains Alive

Direct mail also has the potential to deliver leads, sales and a high return on investment. According to the DMA, the spend on direct mail is up and this may be due to the fact that marketers are coming to the realization that integrating a direct mail campaign with your email and digital marketing strategy can help your overall marketing efforts succeed even further. Direct mail has a great impact because it offers a tangible experience for the customer but the most successful marketing campaigns deliver multiple exposures to the same messaging in a wide variety of channels so the direct mail strategy can reinforce your digital strategy and vice versa.

How to Integrate Email and Postal Mail

Consumers are on multiple platforms everyday. Marketing campaigns that integrate direct mail with one or more digital media can experience a 118% lift in response rate compared to using direct mail only. Brands should integrate the same content within their email and postal campaigns so the messaging resonates with the customer across all digital and traditional channels, keeping the customer engaged throughout the campaign. Some strategies that can help email and direct mail work together include using direct mail to connect with email non-responders, using direct mail to prospect customers and then following up with an email, and injecting direct mail into automated email campaigns which could include sending a postcard or mailer to a prospect after an email results in a landing page sign up, download or sale.

Visit eTargetMedia at http://www.eTargetMedia.com for more information.

16 Exceptional Email Stats that Prove Email is Growing

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Email marketing is the most effective marketing tool for both B2B and B2C marketers and one of the reasons is email works for both buyers and sellers. Email is ranked as the most effective digital marketing channel by brand marketers and generates the highest ROI of any marketing channel. At the same time, consumers choose email as the preferred marketing communication channel when receiving information from companies. It’s no wonder why email is continuing to grow and thrive in a media saturated market. Here are 16 exceptional email stats that prove email is growing.

  1. A survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric (and published by eMarketer) found that email had a median ROI of 122%.
  2. Email ROI is four times higher than other digital marketing formats, including social media, direct mail and paid search.
  3. According to the DMA, email continues to be the number one digital channel for ROI.
  4. Email open rates are the highest they have been since 2014 at 35.6%.
  5. Agency professionals and in-house marketers named email marketing most frequently as the tactic able to provide a strong ROI, at 80% and 73%, respectively. The study also found that while respondents allocated an average of 16% of their overall marketing budget to email for 2016, the program contributed to 23% of total sales, a ratio that indicates email’s positive ROI.
  6. Email open rates are highest on Mondays and Thursdays with an average open rate at 13.3% and an average conversion rate of 4.6%.
  7. One in four new customers makes a purchase after clicking on a welcome email when the email includes a discount offer. That’s a conversion rate more than 125% higher than the 11% average for all welcome emails.
  8. 56% of total email opens occurred on mobile phones or tablets in Q4 2017.
  9. Email transaction rates increased by 5.4% last year.
  10. 41% of consumers said they prefer receiving marketing emails from companies weekly.
  11. 48% of Millennials indicated that love for a brand influences them to join an email list.
  12. 60% of consumers said marketing emails influence their purchase decisions.
  13. Data related spend is expected to rise to $1.2 billion for email in 2017.
  14. A recent survey found that the top objectives for marketers worldwide this year are to increase sales, improve customer engagement and improve customer acquisition and respondents said they are most likely to prioritize channels such as email (68%) and social media (54%) to meet those goals.
  15. According to a survey of 254 retail professionals in the US by WBR Digital and emarketing marketing automation service provider emarsys showed 81% of respondents said email marketing drives customer acquisition and 80% said it drives retention.
  16. According to Google, 71% of smart phone owners check their email app daily.

10 Email Marketing Statistics That You Need to Know Now

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  1. Average Email ROI is Over 44:1
    According to the Direct Marketing Association (DMA), for every $1 marketers spend on email, the average ROI is $44.
  2. Email Delivers More Leads Than Any Other Marketing Channel
    42% of businesses listed email marketing as the top digital marketing channel for lead generation.
  3. Most People are Reading Emails on Smart Devices
    More people are reading email on their phones than on desktop computers (over 85% of them are using a smart device).
  4. Email Open Rates Are Growing
    Email open rates are the highest they’ve been since 2005 and are growing month-over-month.
  5. Integrating Social Media Sharing with Email Helps Increase Click Through Rates
    E-mail messages that include a social sharing button generate 30% more click throughs than emails without a social sharing button.
  6. Email Effectiveness is Increasing
    43% of email marketers say email effectiveness is increasing and that they expect it to increase even more in the future.
  7. Over 70% of Consumers Read Email on their Phones
    Over 70% of US consumers read email on their phones every day (that’s over 100 million people) and that number is increasing daily.
  8. The Number of Email Accounts is Projected to Grow to Over 5 Billion
    The number of worldwide email accounts is projected to grow from over 4 billion accounts in 2014 to over 5 billion email accounts by the end of 2018.
  9. Email’s Customer Acquisition Rates is 40 Times Higher than Social Media
    Email is 40 times more successful at acquiring new customers than either Facebook, Twitter or any social media site.
  10. Email Drives Online and Offline Purchases
    81% of online shoppers said they were likely to make purchases (online or at a store) as a result of a targeted email campaign.

Email Marketing Ranked as the Top Digital Marketing Channel for ROI for the Third Consecutive Year

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Email marketing is the top ranking digital marketing channel for producing Return on Investment (ROI), according to a new study released by Adestra and eConsultancy. Over 1,200 global marketers were polled in the study and for the third year in a row, email and brand marketers ranked email marketing as the top digital marketing channel for ROI.

Email marketing beat out search marketing, display advertising and even social media marketing to be the top ROI producer. Over 75% of global marketers stated that email was either an “excellent” or “good” channel for revenue and 76% of agency marketers stated that their email marketing campaigns generated successful return on investment. The majority of marketers stated that they track opens, clicks, and conversions to determine ROI. More comprehensive email tracking could produce even greater returns if marketers tracked and measured the success of their campaigns to implement on future campaigns.

Email continues to be the most effective marketing channel and email marketers who embrace successful email tactics including email marketing automation, email personalization, mobile responsive email design and email interactivity are seeing the best results. Email marketers who implement a comprehensive email strategy that focuses on targeting the correct audience through email segmentation and continuous email tracking, testing and optimization will reap the rewards of email marketing including a positive ROI.

Visit eTargetMedia online to learn more about how we can help you plan and implement an effective email marketing strategy at www.etargetmedia.com.