10 Email Marketing Statistics That You Need to Know Now

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  1. Average Email ROI is Over 44:1
    According to the Direct Marketing Association (DMA), for every $1 marketers spend on email, the average ROI is $44.
  2. Email Delivers More Leads Than Any Other Marketing Channel
    42% of businesses listed email marketing as the top digital marketing channel for lead generation.
  3. Most People are Reading Emails on Smart Devices
    More people are reading email on their phones than on desktop computers (over 85% of them are using a smart device).
  4. Email Open Rates Are Growing
    Email open rates are the highest they’ve been since 2005 and are growing month-over-month.
  5. Integrating Social Media Sharing with Email Helps Increase Click Through Rates
    E-mail messages that include a social sharing button generate 30% more click throughs than emails without a social sharing button.
  6. Email Effectiveness is Increasing
    43% of email marketers say email effectiveness is increasing and that they expect it to increase even more in the future.
  7. Over 70% of Consumers Read Email on their Phones
    Over 70% of US consumers read email on their phones every day (that’s over 100 million people) and that number is increasing daily.
  8. The Number of Email Accounts is Projected to Grow to Over 5 Billion
    The number of worldwide email accounts is projected to grow from over 4 billion accounts in 2014 to over 5 billion email accounts by the end of 2018.
  9. Email’s Customer Acquisition Rates is 40 Times Higher than Social Media
    Email is 40 times more successful at acquiring new customers than either Facebook, Twitter or any social media site.
  10. Email Drives Online and Offline Purchases
    81% of online shoppers said they were likely to make purchases (online or at a store) as a result of a targeted email campaign.