Email marketing is the most effective marketing tool for both B2B and B2C marketers and one of the reasons is email works for both buyers and sellers. Email is ranked as the most effective digital marketing channel by brand marketers and generates the highest ROI of any marketing channel. At the same time, consumers choose email as the preferred marketing communication channel when receiving information from companies. It’s no wonder why email is continuing to grow and thrive in a media saturated market. Here are 16 exceptional email stats that prove email is growing.

1. A survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric (and published by eMarketer) found that email had a median ROI of 122%.
2. Email ROI is four times higher than other digital marketing formats, including social media, direct mail and paid search.
3. According to the DMA, email continues to be the number one digital channel for ROI.
4. Email open rates are the highest they have been since 2014 at 35.6%.
5. Agency professionals and in-house marketers named email marketing most frequently as the tactic able to provide a strong ROI, at 80% and 73%, respectively. The study also found that while respondents allocated an average of 16% of their overall marketing budget to email for 2016, the program contributed to 23% of total sales, a ratio that indicates email’s positive ROI.
6. Email open rates are highest on Mondays and Thursdays with an average open rate at 13.3% and an average conversion rate of 4.6%.
7. One in four new customers makes a purchase after clicking on a welcome email when the email includes a discount offer. That’s a conversion rate more than 125% higher than the 11% average for all welcome emails.
8. 56% of total email opens occurred on mobile phones or tablets in Q4 2017.
9. Email transaction rates increased by 5.4% last year.
10. 41% of consumers said they prefer receiving marketing emails from companies weekly.
11. 48% of Millennials indicated that love for a brand influences them to join an email list.
12. 60% of consumers said marketing emails influence their purchase decisions.
13. Data related spend is expected to rise to $1.2 billion for email in 2017.
14. A recent survey found that the top objectives for marketers worldwide this year are to increase sales, improve customer engagement and improve customer acquisition and respondents said they are most likely to prioritize channels such as email (68%) and social media (54%) to meet those goals.
15. According to a survey of 254 retail professionals in the US by WBR Digital and emarketing marketing automation service provider emarsys showed 81% of respondents said email marketing drives customer acquisition and 80% said it drives retention.
16. According to Google, 71% of smart phone owners check their email app daily.

1. Average Email ROI is Over 44:1
   According to the Direct Marketing Association (DMA), for every $1 marketers spend on email, the average ROI is $44.
2. Email Delivers More Leads Than Any Other Marketing Channel
   42% of businesses listed email marketing as the top digital marketing channel for lead generation.
3. Most People are Reading Emails on Smart Devices
   More people are reading email on their phones than on desktop computers (over 85% of them are using a smart device).
4. Email Open Rates Are Growing
   Email open rates are the highest they’ve been since 2005 and are growing month-over-month.
5. Integrating Social Media Sharing with Email Helps Increase Click Through Rates
   E-mail messages that include a social sharing button generate 30% more click throughs than emails without a social sharing button.
6. Email Effectiveness is Increasing
   43% of email marketers say email effectiveness is increasing and that they expect it to increase even more in the future.
7. Over 70% of Consumers Read Email on their Phones
   Over 70% of US consumers read email on their phones every day (that’s over 100 million people) and that number is increasing daily.
8. The Number of Email Accounts is Projected to Grow to Over 5 Billion
   The number of worldwide email accounts is projected to grow from over 4 billion accounts in 2014 to over 5 billion email accounts by the end of 2018.
9. Email’s Customer Acquisition Rates is 40 Times Higher than Social Media
   Email is 40 times more successful at acquiring new customers than either Facebook, Twitter or any social media site.
10. Email Drives Online and Offline Purchases
    81% of online shoppers said they were likely to make purchases (online or at a store) as a result of a targeted email campaign.

Email marketing is the top ranking digital marketing channel for producing Return on Investment (ROI), according to a new study released by Adestra and eConsultancy. Over 1,200 global marketers were polled in the study and for the third year in a row, email and brand marketers ranked email marketing as the top digital marketing channel for ROI.

Email marketing beat out search marketing, display advertising and even social media marketing to be the top ROI producer. Over 75% of global marketers stated that email was either an “excellent” or “good” channel for revenue and 76% of agency marketers stated that their email marketing campaigns generated successful return on investment. The majority of marketers stated that they track opens, clicks, and conversions to determine ROI. More comprehensive email tracking could produce even greater returns if marketers tracked and measured the success of their campaigns to implement on future campaigns.

Email continues to be the most effective marketing channel and email marketers who embrace successful email tactics including email marketing automation, email personalization, mobile responsive email design and email interactivity are seeing the best results. Email marketers who implement a comprehensive email strategy that focuses on targeting the correct audience through email segmentation and continuous email tracking, testing and optimization will reap the rewards of email marketing including a positive ROI.

Visit eTargetMedia online to learn more about how we can help you plan and implement an effective email marketing strategy at www.etargetmedia.com.