Strategy + Execution + Experience = Results
Email ROI Beats All Digital Marketing Channels
Email marketing is the king of ROI delivering the highest click through rates, highest customer engagement rates, and the highest conversion rate of all digital marketing tactics. The median ROI for email marketing is 122%, according to eMarketer. Email marketing’s ROI was far above all other marketing tactics including social media, direct mail, paid search and online display advertising. Social media comes in with a ROI of 28%, direct mail comes in third at 27% and paid search comes in fourth at 25%. Online display advertising was last with an 18% ROI. The ROI for email marketing is over four times higher than other marketing channels. With the right email data, email marketing is a powerhouse that can help your company increase ROI, improve conversion rates, boost customer engagement, increase click throughs and most importantly increase sales.