16 Exceptional Email Stats that Prove Email is Growing

Email marketing is the most effective marketing tool for both B2B and B2C marketers and one of the reasons is email works for both buyers and sellers. Email is ranked as the most effective digital marketing channel by brand marketers and generates the highest ROI of any marketing channel. At the same time, consumers choose email as the preferred marketing communication channel when receiving information from companies. It’s no wonder why email is continuing to grow and thrive in a media saturated market. Here are 16 exceptional email stats that prove email is growing.

  1. A survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric (and published by eMarketer) found that email had a median ROI of 122%.
  2. Email ROI is four times higher than other digital marketing formats, including social media, direct mail and paid search.
  3. According to the DMA, email continues to be the number one digital channel for ROI.
  4. Email open rates are the highest they have been since 2014 at 35.6%.
  5. Agency professionals and in-house marketers named email marketing most frequently as the tactic able to provide a strong ROI, at 80% and 73%, respectively. The study also found that while respondents allocated an average of 16% of their overall marketing budget to email for 2016, the program contributed to 23% of total sales, a ratio that indicates email’s positive ROI.
  6. Email open rates are highest on Mondays and Thursdays with an average open rate at 13.3% and an average conversion rate of 4.6%.
  7. One in four new customers makes a purchase after clicking on a welcome email when the email includes a discount offer. That’s a conversion rate more than 125% higher than the 11% average for all welcome emails.
  8. 56% of total email opens occurred on mobile phones or tablets in Q4 2017.
  9. Email transaction rates increased by 5.4% last year.
  10. 41% of consumers said they prefer receiving marketing emails from companies weekly.
  11. 48% of Millennials indicated that love for a brand influences them to join an email list.
  12. 60% of consumers said marketing emails influence their purchase decisions.
  13. Data related spend is expected to rise to $1.2 billion for email in 2017.
  14. A recent survey found that the top objectives for marketers worldwide this year are to increase sales, improve customer engagement and improve customer acquisition and respondents said they are most likely to prioritize channels such as email (68%) and social media (54%) to meet those goals.
  15. According to a survey of 254 retail professionals in the US by WBR Digital and emarketing marketing automation service provider emarsys showed 81% of respondents said email marketing drives customer acquisition and 80% said it drives retention.
  16. According to Google, 71% of smart phone owners check their email app daily.